What a lead distribution system actually does
A real distribution system handles four jobs, in order:
- Capture: dynamic, multi-step forms with consent and tracking baked in.
- Qualify & enrich: validate, dedupe, attach consent certificates and source attribution.
- Route: ping/post to one or many buyers, by vertical, cap, and bid.
- Reconcile: handle accept/reject/partial-sell responses and record everything.
The full stack I've integrated
Not one connector but the whole ecosystem:
| Layer | Integrated |
|---|---|
| Distribution / routing | Boberdoo, Ringba (pay-per-call) |
| Consent / compliance | TrustedForm, Jornaya, TCPA, DNC, Do-Not-Sell |
| Lead networks | MediaAlpha, Everflow |
| Capture & ops | dynamic multi-step forms, multi-tenant domains, outbound campaigns |
How I build it
The platform runs on Laravel 12 + Vue 3, deployed on AWS (RDS, S3) via Forge and Cloudflare, designed multi-tenant so one admin manages many domains, templates, forms, buyers, and compliance rules.
On the platform I built, a lead runs through one pipeline: a dynamic multi-step form (RenderForm) captures the lead and its consent, a TrustedForm certificate and a Jornaya token, then the backend resolves the tenant, stores the lead, and routes it to buyers through Boberdoo and Ringba, handling each buyer's response, including partial sells, with DNC scrubbing and Do-Not-Sell suppression applied before delivery.
It's a multi-tenant system: one admin dashboard manages many client domains, with 10+ integrations spanning lead capture, tracking, buyers, compliance, and outbound, and 99+ migrations behind the data model. The clients are US lead-generation operators.
Build vs buy
If you already run on Boberdoo, I integrate with it. If you've outgrown an off-the-shelf router, I build custom. The honest tradeoffs are here:
Verticals I've worked in
Insurance lead distribution: Medicare (with 1:1 consent), home, auto, and final expense, where compliance isn't optional.
FAQ
- Can you integrate with my existing Boberdoo setup?
- Yes. I map your lead payloads to Boberdoo's ping/post API and handle the responses.
- Do you handle TCPA consent capture?
- Yes. TrustedForm and Jornaya, threaded through to the buyer payload.
- Can you route calls and form leads together?
- Yes. Via Ringba alongside form routing, from one layer.