What Boberdoo integration involves
- Mapping your form/lead fields to Boberdoo's ping/post payload
- Submitting pings, reading bids, and posting to the winning buyer
- Handling accept, reject, and partial-sell responses cleanly
- Vertical-specific routing rules and caps
How I integrate Boberdoo
On the platform I built, the Boberdoo work came down to a few real problems: mapping each vertical's lead fields onto Boberdoo's payload, posting and reading responses (including partial sells), and syncing the buyer's response back onto the lead record, while the same form flow also pushed Ringba updates and carried the TrustedForm and Jornaya consent.
One integration detail that trips people up is reading responses. On one buyer's feed (QuoteWizard's XML), the reply came back with our own outbound request glued to the front of it, pipe-delimited: the request, a pipe, then the buyer's actual response. Parse it as-is and every ping looks like a no-bid, even when a real price came back.
The fix isn't to split on the first pipe, since the request itself contains pipes, but to take everything after the last pipe. I made 'strip to the last pipe' a standard step in the ping parser, and it held across both the XML and JSON buyers.
The integration doesn't live in isolation. I wire it to work with the rest of the stack:
Already on Boberdoo, or deciding?
If you're weighing whether to stay on Boberdoo or build custom, here's the honest comparison:
FAQ
- Can you connect Boberdoo to my existing forms and CRM?
- Yes. I map your existing lead fields to Boberdoo's payload and post from your current flow.
- Do you handle ping/post or just post?
- Both: ping for the bid cycle, post to the winning buyer.
- How do you keep consent attached through Boberdoo?
- The TrustedForm certificate and Jornaya token travel in the lead payload.