What matters in a property CRM
- A lead pipeline that matches how agents actually work
- Real-time updates so new leads surface instantly
- Agent assignment and role-based access
- Multilingual support for international buyers
Built for F&C Properties
The iCRM I built for F&C Properties handles their leads end to end, with real-time updates and multilingual support.
The iCRM I built for F&C Properties is a full real-estate CRM: lead management for off-plan and secondary deals, property and landlord records, call and WhatsApp history, an email inbox, calendars and tasks, plus HR, finance, and reporting, all behind role-based access. It's built in React, TypeScript, and Vite with Socket.IO real-time notifications and i18next multilingual support (English, Arabic, and Russian), spanning 17 API modules across 23 operational sections.
A few details push it past a basic CRM: reporting dashboards charted with Highcharts and Chart.js, one-click export of records to PDF and Excel, and drag-and-drop pipeline boards, all kept live for every agent through Socket.IO.
FAQ
- Custom or off-the-shelf real-estate CRM?
- Custom when your pipeline or listings don't fit a generic tool, which, for most agencies, they don't.
- Can it update in real time?
- Yes. The F&C iCRM surfaces new leads in real time.